Hoyu, a premier hair colouring company
Hoyu’s philosophy is to create products that enhance customers’ appearance and well-being. We believe feeling good about oneself leads to embracing life’s diversity.
We are committed to conducting our business with integrity and fairness, to contribute positively to society.
Bigen is the iconic Japanese hair dye brand from Hoyu, a company founded in Nagoya, Japan in 1905 with over 100 years of expertise in colour. Launched in 1957, Bigen is now trusted in more than 70 countries. Our ammonia-free formulas are designed for natural-looking grey coverage that respects the integrity of your hair. From the signature Bigen Permanent Powder Hair Colour, mixed with water and left for 20 to 30 minutes, to Speedy Conditioning Colour and our dedicated Men’s range, every product combines traditional Japanese craftsmanship with modern cosmetic science.
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Get our bestselling products and elevate the beauty of your hair. Unleash a new level of radiance and confidence with our top-rated selections.
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Blog
Why Hair Dye Experts Across Europe Trust Bigen
With more than 100 years of Japanese cosmetic heritage behind it, Bigen has become a household name in over 70 countries. Our hair colouring portfolio is ammonia-free and designed for both first-time users and lifelong clients. Read the full brand story on our About page, browse the complete range on the Products page, or revisit Our History to see how Hoyu pioneered the powder hair dye category. Have a specific question? Visit our FAQ for fast answers on application time, allergy testing, shade choice and grey coverage.