Bigen Best sellers

Get our bestselling products and elevate the beauty of your hair. Unleash a new level of radiance and confidence with our top-rated selections.

Bigen Gentle Cream Colour
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Bigen Speedy Conditioning Colour
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Bigen Permanent Powder Hair Colour
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Bigen Men’s Beard Colour
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Bigen Men’s Speedy Colour
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Bigen EZ Colour for Men
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Blog

relieve stress
How to relieve stress and prevent grey hair.

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Root Touch-Up
The Art of the Root Touch-Up: How to Safely and Seamlessly Cover Grey Growth at Home

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dye grey hair at home
Is it better to dye your grey hair yourself? A thorough explanation of the pros and cons, and the correct way to do it!

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Achieving Long-Lasting Colour: All About Japanese Hair Dye
Bigen has been a firm favourite in the hair dye…

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Protecting Your Hair from Seasonal Damage
As the seasons change, so do the environmental factors that…

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Beard Transformation Made Easy: Elevate Your Look with Our Cutting-Edge Beard Dye for Men
Why beard Transformation Matters for Men…

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The Ultimate Solution for Relaxed Hair: Choose the Right Hair Dye
Your hair is an important part of your personality, but…

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Why Hair Dye Experts Across Europe Trust Bigen

With more than 100 years of Japanese cosmetic heritage behind it, Bigen has become a household name in over 70 countries. Our hair colouring portfolio is ammonia-free and designed for both first-time users and lifelong clients. Read the full brand story on our About page, browse the complete range on the Products page, or revisit Our History to see how Hoyu pioneered the powder hair dye category. Have a specific question? Visit our FAQ for fast answers on application time, allergy testing, shade choice and grey coverage.

Frequently Asked Questions

Q.Where is Bigen made?+
Bigen is developed and manufactured by Hoyu in Japan and sold in more than 70 countries.
Q.Is Bigen ammonia-free?+
Yes. Bigen permanent hair colour formulas contain no ammonia and have no harsh odour.
Q.How long does Bigen Permanent Powder last?+
Bigen Permanent Powder Hair Colour keeps a rich colour for up to 8 weeks.
Q.Is Bigen suitable for men’s beards?+
Yes. Bigen Men’s Beard Colour covers a grey beard in 10 minutes and comes in 6 shades.
Q.How do I choose my Bigen shade?+
Match your natural shade or go one step lighter. See the shade chart on each product page.