Bigen (美源)
Origin of Beauty from Japan
Originating in Japan with over 100 years of history and expertise, we promise high-quality hair colouring experience with Bigen. Today, Bigen is sold in more than 70 countries worldwide.
Perfect for grey coverage
Bigen offers various shades of dark colours for natural and healthy-looking hair. For those with naturally dark hair, Bigen is perfect for covering grey hair.
Ammonia free for all Bigen products
From Japan to the world.
Responding to the needs of the time, we have always created hair colour products that bring positive energy while colouring hair.
From Japan to the world, Bigen offers innovative hair colour products for dark-haired people. Responding to the needs of the time, we have always created hair colour products that bring positive energy while hair colouring.
Bigen’s story dates back to 1905, in Nagoya, Japan, when one man embarked on a journey to refine a simple, water-activated, powder hair dye over the course of a century. With backgrounds in pharmaceuticals and being one of the early pioneers of hair dye formulation in the country, Bigen became a trusted market leader through not just the development of great products, but by defining the very quality and safety standards that Japan’s entire industry holds up to today.
Bigen 美源, which literally translates to “origin of beauty,” is now Japan’s No.1 hair colour brand for men and women, offering a palette of high-quality products across the world. Our unyielding commitment to creating an innovative solution for greying hair originates in Japanese cultural values.
In Japanese history, black hair represents youth and beauty. It used to be considered shameful to show your grey hair. For that reason, black hair has always been an attraction for Japanese people. In the 8th century, some Japanese poems sing about grey hair as a symbol of old age. One of the impacts that it had on historical events is that when Bushi (Japanese warriors) go to the battlefield, they dye their grey hair black. This was for them to be perceived as young and strong.
Today’s narrative around grey hair has been changing in many cultures. People all around the world are learning and loving who they are, accepting also their hair. We are all in the process of transformation. That is aligned with the cultural value found in the wabi-sabi philosophy. It is a traditional Japanese aesthetic that finds beauty in incomplete, imperfect, and impermanent nature. Inner beauty is born from the moment when you appreciate who you are.
We believe beauty starts within. We want everyone to explore and realise their own unique beauty. When you need to colour your hair, we are here for you.
Bigen 美源, which literally translates to “origin of beauty,” is now Japan’s No.1 hair colour brand for men and women, offering a palette of high-quality products across the world. Our unyielding commitment to creating an innovative solution for greying hair originates in Japanese cultural values.
In Japanese history, black hair represents youth and beauty. It used to be considered shameful to show your grey hair. For that reason, black hair has always been an attraction for Japanese people. In the 8th century, some Japanese poems sing about grey hair as a symbol of old age. One of the impacts that it had on historical events is that when Bushi (Japanese warriors) go to the battlefield, they dye their grey hair black. This was for them to be perceived as young and strong.
Today’s narrative around grey hair has been changing in many cultures. People all around the world are learning and loving who they are, accepting also their hair. We are all in the process of transformation. That is aligned with the cultural value found in the wabi-sabi philosophy. It is a traditional Japanese aesthetic that finds beauty in incomplete, imperfect, and impermanent nature. Inner beauty is born from the moment when you appreciate who you are.
We believe beauty starts within. We want everyone to explore and realise their own unique beauty. When you need to colour your hair, we are here for you.
