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HOYU, A PREMIER HAIR COLOURING COMPANY, has not only earned the largest market share in Japan, but is also one of the leading providers of hair colour and hair care products in more than 70 countries.

As an ambassador of the joys of hair colouring, Hoyu’s slogan “COLOUR YOUR HEART” expresses our desire to add dimension to people’s lives through an extensive line of innovative hair colour and hair care products. With a strong business background and an unending passion for colouring and caring for hair, Hoyu marked its 100th anniversary in February 2005. Read more...


As part of an effort to create a world hair fashion, Hoyu has established a sales network that covers more than 70 countries across Asia, Europe, North and South America, the Middle east, Africa, the Caribbean and Oceania.
Developing overseas markets by its own efforts without the help of trading concerns, Hoyu continues to expand its network in strategically major countries. Hoyu networks based on the approach of "one distributor in one country" — building trustworthy relationships with local sale distributors. Read more...


For more than 100 years since the company's inception Hoyu has invested untold efforts in research and development. Upholding our ability to continually release products that are routinely heralded as "unprecedented" is a fusion of a solid foundation of research data and ultra-modern technology. Read more...